Why Cant I Upload a Single Cover Photo on Facebook?
Terminal updated on 8th Feb 2022
Notation: Facebook Cover Videos were phased out in April 2021, although some accounts volition still have temporary access while this process is being completed.
With over 500 meg users watching video on Facebook every mean solar day, information technology's no surprise that Facebook cover videos are making waves.
Think about it:
When a user visits your page, your encompass image is the first thing they'll see.
And, with attending spans plummeting by the 24-hour interval, it'due south of import that yours packs a punch if yous want people to remember you.
This is a key opportunity to bear witness off your brand in just a few seconds, and a curt video is far more than powerful than a static photo.
Why use a Facebook cover video?
The introduction of cover videos brought a much-needed makeover to Facebook concern pages as the social media mega-giant attempted to bring users a richer experience.
Retrieve for a moment about all the business pages you've ever visited – tin y'all recall a single memorable cover photo? If you lot're anything like us, the respond is a large fat no.
But, thanks to cover videos, the tables might be turning.
They're attention grabbing
Research shows that 90% of information processed past the brain is visual.
We're instantly drawn to the movement of a video as opposed to a static picture, just there's as well an element of storytelling in videos that taps into our caveman brains. As humans, we desire to put a starting time, centre, and stop to everything – information technology'due south but what we do to create significant.
On top of that, social videos generate 1200% more shares than images and text combined, which shows only how engaging moving image can exist.
They keep people on-folio for longer
It'due south a no-brainer that having a cover video on your Facebook page will keep visitors sticking around longer than a static image. See the signal higher up where we can't help but seek out a story.
In fact, 88% of visitors will stay longer on a folio with a prominent video displayed than on one without – and you can't get more than prominent than a Facebook cover video.
They showcase your product or service
Putting your product or service at the front end and centre of your Facebook folio instantly gives new visitors an insight into what you do and what they tin can expect from you.
In today's business organization landscape where the competition for attending is fierce, it's important that prospects empathise your offer right abroad – or else you'll lose them to someone else.
And, hey! Video is a bang-up fashion to quickly explain what you practice.
In fact, 69% of consumers would rather watch a video nigh a product than read a lengthy ream of text about it. On top of that, our research showed that 96% of people say they've watched an explainer video to learn more about a product or service.
So, not merely tin can your Facebook cover video keep people on your folio longer, simply it can also boost sales likewise.
They align with the upward trend in video consumption
According to a study by Ericsson, 76% of mobile traffic will be video by 2025.
This stat paints a motion picture of just how powerful video has become over the past few years, and the excitement around it isn't going to die downward any fourth dimension before long.
In fact, 85% of people would similar to meet more video from brands, with explainer videos, viral entertainment videos, and product demo videos named as the most wanted.
Implementing a Facebook embrace video will help you tap into this trend and give the people what they want.
Swell Facebook cover video examples
There'due south cipher quite like a niggling bit of inspiration to go those artistic juices flowing. To spark some ideas for your own encompass video, nosotros've collected some of Facebook's finest to show you what works.
Ferrari
Ferrari'due south cover video perfectly showcases their new range of cars in true and epic Ferrari mode.
The fast-paced imagery, teaser close ups of the vehicles, and the trance-similar music creates a high energy around the brand that gets visitors excited most what they're offering.
Wyzowl
Shoutout to our very own Facebook cover video here.
We used the cover space to give new visitors a snapshot of what we can do via our showreel. The combined bright colours and stand-out imagery is not only eye-catching, but it also provides first-time visitors with a taste of our animation skills.
24/7 Fitness
24/7 Fitness' cover video is really a series of still images stitched together to create a moving slideshow of sorts. Each black and white picture is stamped with motivational bright, bold text that drives action.
It's important to notation this cover video doesn't have any music and nearly looks like a GIF in the way it'due south presented, making the text the most of import and stand-out asset.
Animals Asia
Creating an emotional pull is easy when you save cute bears similar Animals Asia do.
They use their Facebook embrace video to innovate the brand and show some of their biggest achievements. Along with the emotional music and powerful imagery, information technology'southward difficult not to desire to donate all your spare cash to the cause.
Canva
Of course design brand Canva were going to go their Facebook cover video spot on.
They utilize a really minimalist approach and share a short animated video introducing their Design School. Similar the 24/vii Fitness video in that location's no music, but the bright animation is plenty to pique visitors' interest in 1 of the brand's key products.
Facebook cover video specs
Your Facebook cover video is visible to anyone who visits your page – non but those who are fans. Information technology'south the starting time hazard yous get to impress new prospects, which means the devil really is in the particular – you lot don't want to instantly plow someone off with a grainy quondam video, do you?
The problem is, Facebook is guilty of changing its comprehend specs at the drib of a chapeau with no prior warning. Then, if yous already have a encompass video – great! Merely you might find that it doesn't match the 2020 specs.
To avoid any headaches and to make sure your cover video really shines, we've got the latest specs on hand.
Facebook comprehend video size
Facebook's dedicated Help Centre states that your comprehend video should be at least 820 x 312 pixels. But, for best results, yous ideally want to choose a video that's 820 10 462 pixels in size (although videos of this size volition get cropped slightly when viewed on a computer).
In terms of file size, Facebook doesn't specify a limit.
Facebook cover video length
Cover videos can run between 20 and 90 seconds long.
Equally you tin can see from the examples above, brands use different lengths for different needs. However, you can always make your video run longer by looping it or slowing it downwards, or make it shorter by trimming it or speeding it up.
How to upload a encompass video to Facebook
Firstly, go to your Facebook business page.
In the top left corner of your encompass photo (or video, if you already have 1), you lot'll see an "Add a Comprehend" or "Alter Cover" button. Click that.
Click "Upload Photograph/Video" and choose a file from your estimator.
Alternatively, you can click "Choose From Videos" if you already accept a video uploaded to Facebook that yous desire to use. Call back, your video should be at least 820 x 312 pixels and between twenty and 90 seconds long.
Select the video yous want to use.
When the video has uploaded, you tin can reposition it by clicking and dragging it up or down. When you've got it where you want information technology, click "Adjacent".
Y'all'll then be served a series of 10 thumbnail options to choose from (this is the image that will show upwardly when someone hovers over your Page's name to find out more). You can employ the arrows to click through the options and choose the 1 y'all like all-time.
Finally, click "Publish" – and voila! You lot now have a Facebook cover video.
Make your Facebook embrace video work for you
At the end of the day, your Facebook cover video is an advertizing for your brand, whether you're showcasing a product or but introducing who you are and what you do.
The central is to go on it brusk, clear, and uncomplicated with eye-communicable imagery that's memorable and brings your make to life.
By following the tips we've laid out in this post, yous'll have your cover video up, running, and working for you in no time at all.
Want to find out more about video and why it'south such a powerful content format on social media? Cheque out this post .
Source: https://www.wyzowl.com/facebook-cover-video/
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